345live Official Documents

345live Privacy Policy – Our Commitment to Protecting Your Data

345live takes the protection of every member's personal data seriously. This Privacy Policy clearly explains how we collect, use, store, and safeguard your information as a player on our platform in Malaysia.

Updated: January 2026
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256-bit Encryption
PDPA
Malaysian Act Compliance
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Sale of Data to Third Parties
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Security Monitoring

1. Introduction & Scope of the Privacy Policy

Welcome to the 345live Privacy Policy. This document is designed to explain clearly and transparently how 345live ("Platform", "We", "Company") manages your personal information as a member or visitor of the 345live website in Malaysia.

This Privacy Policy applies to all personal information collected through the 345live website, the 345live mobile application (where available), and all your interactions with our platform — including account registration, deposits, Sports Betting, Live Casino, slots, jackpots, use of promotions, and communications with the 345live customer support team.

345live complies with Malaysia's Personal Data Protection Act 2010 (PDPA). By using 345live's services, you consent to the collection and use of your personal information as described in this Privacy Policy.

We understand that privacy is a serious matter, especially when it involves financial information and online activity. That's why 345live has built a robust data protection system and is committed to full transparency in every aspect of how we handle our members' data. If you have any questions about the 345live Privacy Policy, please reach out to us at support@345live.net.

2. Types of Information We Collect

345live collects your personal information through various means as you interact with our platform. Below are the categories of information we may collect:

A. Information You Provide Directly

  • Full name as stated on your MyKad or official identification document.
  • MyKad number or Malaysian passport number.
  • Date of birth for age verification (minimum age requirement: 18 years).
  • An active email address for account communications.
  • A registered Malaysian mobile number.
  • Current residential address in Malaysia.
  • Bank account or digital wallet details (Touch 'n Go eWallet, GrabPay, DuitNow, FPX) for deposit and withdrawal purposes.
  • Your 345live account username and password (stored in encrypted form).

B. Information Collected Automatically

  • Your device's IP address and network information.
  • Web browser type, operating system, and device model.
  • Access log data including the date, time, and pages visited on 345live.
  • Cookie data and similar tracking technologies.
  • General geolocation data based on IP address (not GPS).
  • Records of betting activity, gameplay, and financial transactions on the 345live platform.
Data Category Purpose of Collection Legal Basis
Identity (name, MyKad) KYC, age verification Legal obligations
Contact information Account communications, support Contract performance
Financial data Deposits, withdrawals, AML Legal obligations
Platform usage data Service improvement 345live's legitimate interests
Technical data (IP, device) Security & fraud prevention 345live's legitimate interests

3. How We Use Your Personal Information

345live uses collected personal information solely for legitimate purposes necessary to operate the platform safely and efficiently. Below are the primary purposes for which your data is used:

  • Account Management: Creating, verifying, and maintaining your 345live account, including the KYC process and identity verification.
  • Transaction Processing: Securely processing deposits and withdrawals via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, FPX, Maybank2u, and CIMB Clicks.
  • Service Provision: Enabling you to access Sports Betting, Live Casino, slots, jackpots, and all games on the 345live platform.
  • Fraud Prevention: Detecting and preventing fraudulent activity, money laundering, and multiple account usage.
  • Communications: Sends account notifications, 345live promotional information, and important service updates via email or SMS.
  • Customer Support: Helping to resolve enquiries, complaints, and technical issues you raise with the 345live team.
  • Legal Compliance: Meeting our obligations under Malaysia's PDPA 2010 and other applicable reporting requirements.
  • Analytics & Improvement: Understanding how players use the 345live platform to improve the user experience and introduce new features relevant to Malaysian players.
  • Responsible Gaming: Monitoring gameplay patterns to identify players who may need assistance and offering appropriate responsible gaming tools.

345live will not use your personal data for third-party marketing purposes without your explicit consent. You may withdraw your marketing consent at any time by contacting support@345live.net.

4. Disclosure of Information to Third Parties

345live does not sell, rent, or disclose your personal information to any third party for marketing purposes. However, in certain situations where it is necessary to deliver 345live's services, we may share your information with the following categories of parties:

Payment Service Providers

To process your financial transactions, 345live shares the necessary information with approved payment providers, including Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and the FPX network. Such disclosure is limited strictly to the information required to complete each transaction.

Game & Software Providers

The 345live platform uses software from certified third-party game providers. These providers may receive the minimum technical data necessary to grant you access to their games. All providers are bound by strict data confidentiality agreements with 345live.

Regulatory Authorities & Law Enforcement

345live will disclose personal information to Malaysian authorities when required by law, court order, or within the framework of financial crime and anti-money laundering prevention (AML/CFT). Any such disclosure will be limited to the minimum required under applicable law.

All third parties receiving data from 345live are required to comply with data protection standards that meet or exceed the requirements of Malaysia's PDPA 2010. 345live is not responsible for the privacy practices of third parties that fall outside our contractual controls.

5. Data Security & Protection Measures

The security of your personal data is 345live's top priority. We continuously invest in the latest security infrastructure to ensure your information is always protected against unauthorised access, loss, or misuse.

Technical Measures

  • 256-bit SSL/TLS encryption for all data transmitted between your browser and 345live servers — the same level of security used by Malaysian online banking.
  • Passwords are stored as one-way hashes using the bcrypt algorithm — no one, including 345live staff, can view your original password.
  • Two-factor authentication (2FA) is available and strongly encouraged for all 345live accounts as an added layer of protection.
  • Web application firewall (WAF) and intrusion detection system (IDS) monitoring 345live platform traffic 24/7.
  • Regular penetration testing conducted by independent cybersecurity experts.
  • Encryption of sensitive data within the database, not only during transmission.

Operational Measures

  • Access to 345live member personal data is restricted to staff who require that information to perform their duties only (principle of least privilege).
  • All 345live staff who handle personal data undergo regular privacy and data security training.
  • Tested security incident response procedures to ensure a rapid response in the event of a data breach.
  • Internal security audits are conducted quarterly.

While 345live implements comprehensive security measures, no system is ever 100% foolproof. You are also responsible for keeping your account secure — do not share your password, use a strong password, and log out after every session, especially on shared devices.

6. Cookies & Tracking Technologies

The 345live platform uses cookies and similar tracking technologies to enhance the user experience, maintain session security, and understand how players interact with our platform. Below are the types of cookies used by 345live:

Cookie Type Function Duration
Essential Cookies Session login, account security, core platform functionality Until logout
Functional Cookies Save your language preference, layout, and account settings 30 days
Analytics Cookies Understanding platform usage patterns to improve 345live 90 days
Performance Cookies Monitoring page load times and identifying technical issues 30 days

You can manage your cookie settings through your web browser. However, disabling essential cookies may affect the functionality of the 345live platform and your ability to log in or make transactions. 345live does not use third-party cookies for targeted advertising purposes.

7. Data Storage & Transfers

345live stores your personal data on secure servers. The following outlines our data storage and transfer policy:

Data Retention Period

  • Active account data: Retained for as long as your account remains active on the 345live platform.
  • Financial transaction records: Retained for a minimum of 7 years in accordance with Malaysian financial reporting requirements.
  • KYC data: Retained for 5 years following account termination in accordance with AML/CFT requirements.
  • Support communication logs: Retained for 3 years for reference and dispute resolution purposes.
  • Technical log data: Retained for 12 months for security and fraud detection purposes.

Data Storage Location

Your personal data is stored in data centres protected by strict physical and digital security controls. In some cases, data may be processed by service providers operating outside Malaysia. In such instances, 345live ensures that all data transfers are carried out with adequate safeguards and in accordance with standards equivalent to Malaysia's PDPA.

Once the retention period expires, your personal data will be securely deleted or anonymised so it can no longer be linked to your identity. 345live's data deletion process adheres to internationally recognised security standards.

8. Your Rights Under PDPA 2010

As a data subject under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding your personal information held by 345live:

Right of Access

You have the right to request a copy of the personal information we hold about you. 345live will process such requests within 21 business days.

Right to Rectification

You may request corrections to any inaccurate or incomplete personal information held in your 345live records via the account panel or support team.

Right to Withdraw Consent

You may withdraw consent for certain data processing at any time, particularly for marketing communications from 345live.

Right to Object to Processing

Under certain circumstances, you have the right to object to 345live's processing of your personal data, subject to our legal obligations.

Right to Erasure

You may request deletion of your personal data when it is no longer required, subject to 345live's legal retention obligations.

Right to Complain

If you are dissatisfied with how 345live handles your data, you have the right to lodge a complaint with the Department of Personal Data Protection Malaysia.

To exercise any of the rights above, please contact the 345live Data Privacy Officer at privacy@345live.net or via our platform's 24/7 live chat. We will verify your identity before processing any request relating to your personal data.

9. Child Protection & Age Restrictions

The 345live platform is strictly for individuals aged 18 and above. 345live does not knowingly collect or process personal information from anyone under the age of 18.

During registration, all applicants are required to confirm that they are at least 18 years of age. 345live enforces a strict age verification (KYC) process, including checks against official Malaysian identity documents, to ensure full compliance with this requirement.

If 345live determines that personal information has been collected from an individual under the age of 18, the account will be closed immediately, all funds will be returned in accordance with standard procedures, and all related data will be deleted from 345live's systems. Parents or guardians who suspect their child is using the 345live platform are encouraged to contact us immediately at support@345live.net.

10. Amendments to This Privacy Policy

345live reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our service practices, new legal requirements, or member feedback. When changes are made, we will:

  • Updating the "Last Updated" date at the top of this page.
  • Displaying a prominent notice on the 345live homepage for a minimum of 7 days.
  • Sending email notifications to all registered members for material or significant changes.

Continued use of the 345live platform following any amendments to this Privacy Policy constitutes acceptance of the updated terms. If you do not agree with the changes, please discontinue use of the 345live platform and contact our support team to close your account.

We encourage you to review the 345live Privacy Policy page periodically to stay up to date on how we protect your data.

11. Contact the 345live Data Privacy Officer

If you have any questions or concerns, or wish to exercise your rights under PDPA 2010 in relation to the 345live Privacy Policy, please contact us through the following channels:

  • Privacy Email: privacy@345live.net
  • General Support Email: support@345live.net
  • Live Chat: Available 24/7 on the 345live platform

The 345live data privacy team will endeavour to respond to all enquiries within 3 business days and resolve formal requests within 21 business days, as stipulated under Malaysia's PDPA 2010.

For enquiries regarding your rights under Malaysia's PDPA 2010, you may also contact the Department of Personal Data Protection (JPDP) Malaysia directly via their official website.

Why Your Data is Safe with 345live

Six core pillars that ensure every 345live member's personal information remains protected at all times.

Bank-Grade Encryption
All data transmitted between your device and 345live servers is protected by 256-bit SSL encryption — the same standard used by Maybank2u and CIMB Clicks. Sensitive information such as your MyKad number and bank account details is never stored in plain text.
PDPA 2010 Compliance
345live operates in full compliance with Malaysia's Personal Data Protection Act 2010. Our privacy policy is periodically reviewed with legal counsel to ensure it remains aligned with current legal requirements in Malaysia.
No Data Selling
345live has never sold, rented, or traded member personal information to advertisers, data brokers, or any third party unrelated to service operations, and never will. Your data belongs to you — it is not a 345live business commodity.
Strict Access Controls
Access to the personal data of 345live members is strictly limited to staff who require it for their specific duties. All access is logged and audited. No staff member may access your data without a legitimate and justifiable operational reason.
Rapid Incident Notifications
In the event of any data security incident involving your personal information, 345live is committed to notifying you within the timeframe required by law. Our incident response team is on standby 24/7 to address any threats promptly.
Your Privacy Controls, in Your Hands
345live gives you full control over your personal data. Through the account panel or by contacting our privacy team, you can access, correct, or request the deletion of your data at any time — in line with the rights guaranteed under Malaysia's PDPA 2010.
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Your Data is Safe. Your Gaming Experience is Secure.

Register your 345live account today with complete confidence that your personal information is protected to the highest standards. Deposit from as little as RM20 via Touch 'n Go eWallet, GrabPay, or DuitNow. Claim your welcome bonus of up to RM800.

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