345live takes the protection of every member's personal data seriously. This Privacy Policy clearly explains how we collect, use, store, and safeguard your information as a player on our platform in Malaysia.
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View FAQWelcome to the 345live Privacy Policy. This document is designed to explain clearly and transparently how 345live ("Platform", "We", "Company") manages your personal information as a member or visitor of the 345live website in Malaysia.
This Privacy Policy applies to all personal information collected through the 345live website, the 345live mobile application (where available), and all your interactions with our platform — including account registration, deposits, Sports Betting, Live Casino, slots, jackpots, use of promotions, and communications with the 345live customer support team.
345live complies with Malaysia's Personal Data Protection Act 2010 (PDPA). By using 345live's services, you consent to the collection and use of your personal information as described in this Privacy Policy.
We understand that privacy is a serious matter, especially when it involves financial information and online activity. That's why 345live has built a robust data protection system and is committed to full transparency in every aspect of how we handle our members' data. If you have any questions about the 345live Privacy Policy, please reach out to us at support@345live.net.
345live collects your personal information through various means as you interact with our platform. Below are the categories of information we may collect:
| Data Category | Purpose of Collection | Legal Basis |
|---|---|---|
| Identity (name, MyKad) | KYC, age verification | Legal obligations |
| Contact information | Account communications, support | Contract performance |
| Financial data | Deposits, withdrawals, AML | Legal obligations |
| Platform usage data | Service improvement | 345live's legitimate interests |
| Technical data (IP, device) | Security & fraud prevention | 345live's legitimate interests |
345live uses collected personal information solely for legitimate purposes necessary to operate the platform safely and efficiently. Below are the primary purposes for which your data is used:
345live will not use your personal data for third-party marketing purposes without your explicit consent. You may withdraw your marketing consent at any time by contacting support@345live.net.
345live does not sell, rent, or disclose your personal information to any third party for marketing purposes. However, in certain situations where it is necessary to deliver 345live's services, we may share your information with the following categories of parties:
To process your financial transactions, 345live shares the necessary information with approved payment providers, including Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and the FPX network. Such disclosure is limited strictly to the information required to complete each transaction.
The 345live platform uses software from certified third-party game providers. These providers may receive the minimum technical data necessary to grant you access to their games. All providers are bound by strict data confidentiality agreements with 345live.
345live will disclose personal information to Malaysian authorities when required by law, court order, or within the framework of financial crime and anti-money laundering prevention (AML/CFT). Any such disclosure will be limited to the minimum required under applicable law.
All third parties receiving data from 345live are required to comply with data protection standards that meet or exceed the requirements of Malaysia's PDPA 2010. 345live is not responsible for the privacy practices of third parties that fall outside our contractual controls.
The security of your personal data is 345live's top priority. We continuously invest in the latest security infrastructure to ensure your information is always protected against unauthorised access, loss, or misuse.
While 345live implements comprehensive security measures, no system is ever 100% foolproof. You are also responsible for keeping your account secure — do not share your password, use a strong password, and log out after every session, especially on shared devices.
The 345live platform uses cookies and similar tracking technologies to enhance the user experience, maintain session security, and understand how players interact with our platform. Below are the types of cookies used by 345live:
| Cookie Type | Function | Duration |
|---|---|---|
| Essential Cookies | Session login, account security, core platform functionality | Until logout |
| Functional Cookies | Save your language preference, layout, and account settings | 30 days |
| Analytics Cookies | Understanding platform usage patterns to improve 345live | 90 days |
| Performance Cookies | Monitoring page load times and identifying technical issues | 30 days |
You can manage your cookie settings through your web browser. However, disabling essential cookies may affect the functionality of the 345live platform and your ability to log in or make transactions. 345live does not use third-party cookies for targeted advertising purposes.
345live stores your personal data on secure servers. The following outlines our data storage and transfer policy:
Your personal data is stored in data centres protected by strict physical and digital security controls. In some cases, data may be processed by service providers operating outside Malaysia. In such instances, 345live ensures that all data transfers are carried out with adequate safeguards and in accordance with standards equivalent to Malaysia's PDPA.
Once the retention period expires, your personal data will be securely deleted or anonymised so it can no longer be linked to your identity. 345live's data deletion process adheres to internationally recognised security standards.
As a data subject under Malaysia's Personal Data Protection Act 2010 (PDPA), you have the following rights regarding your personal information held by 345live:
You have the right to request a copy of the personal information we hold about you. 345live will process such requests within 21 business days.
You may request corrections to any inaccurate or incomplete personal information held in your 345live records via the account panel or support team.
You may withdraw consent for certain data processing at any time, particularly for marketing communications from 345live.
Under certain circumstances, you have the right to object to 345live's processing of your personal data, subject to our legal obligations.
You may request deletion of your personal data when it is no longer required, subject to 345live's legal retention obligations.
If you are dissatisfied with how 345live handles your data, you have the right to lodge a complaint with the Department of Personal Data Protection Malaysia.
To exercise any of the rights above, please contact the 345live Data Privacy Officer at privacy@345live.net or via our platform's 24/7 live chat. We will verify your identity before processing any request relating to your personal data.
The 345live platform is strictly for individuals aged 18 and above. 345live does not knowingly collect or process personal information from anyone under the age of 18.
During registration, all applicants are required to confirm that they are at least 18 years of age. 345live enforces a strict age verification (KYC) process, including checks against official Malaysian identity documents, to ensure full compliance with this requirement.
If 345live determines that personal information has been collected from an individual under the age of 18, the account will be closed immediately, all funds will be returned in accordance with standard procedures, and all related data will be deleted from 345live's systems. Parents or guardians who suspect their child is using the 345live platform are encouraged to contact us immediately at support@345live.net.
345live reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our service practices, new legal requirements, or member feedback. When changes are made, we will:
Continued use of the 345live platform following any amendments to this Privacy Policy constitutes acceptance of the updated terms. If you do not agree with the changes, please discontinue use of the 345live platform and contact our support team to close your account.
We encourage you to review the 345live Privacy Policy page periodically to stay up to date on how we protect your data.
If you have any questions or concerns, or wish to exercise your rights under PDPA 2010 in relation to the 345live Privacy Policy, please contact us through the following channels:
The 345live data privacy team will endeavour to respond to all enquiries within 3 business days and resolve formal requests within 21 business days, as stipulated under Malaysia's PDPA 2010.
For enquiries regarding your rights under Malaysia's PDPA 2010, you may also contact the Department of Personal Data Protection (JPDP) Malaysia directly via their official website.
Six core pillars that ensure every 345live member's personal information remains protected at all times.
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